Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: The metric that matters most, and how top brands actually improve it.

• NEW HEATMAP UPDATE: The new experience is live

• 🗺️ Goings On: Not nothin’

• 🤟Community spotlight - Oliver Kenyon

🕳️ CRO Deep Dive
5 Ways Top Stores Increase Revenue Per Session (Without More Traffic)

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Over the past few weeks, we’ve broken down where ecommerce stores lose revenue:

• Product pages
• Bundles and AOV
• Pricing pages
• Homepage flow
• Checkout friction

But all of these roll up into one metric:

Revenue per session (RPS).

Because traffic doesn’t make you money.

What each visitor does once they land on your site does.

Let’s break down how top ecommerce brands actually increase it.

1️⃣ Win #1: They Optimize High-Intent Paths First

Not all sessions are equal, high-intent sessions drive most revenue.

The mistake

Trying to improve overall conversion rate evenly.

But most revenue comes from users who:
• view products
• explore pricing
• reach checkout

🛠 Fix it

Prioritize:

• PDP → checkout paths
• Bundle interactions
• Returning visitors

Focus where buying intent already exists.

2️⃣ Win #2: They Increase AOV Before Driving More Traffic

More traffic won’t fix a weak monetization model.

The mistake

Scaling ads before maximizing value per visitor.

🛠 Fix it

Increase AOV through:

• bundles
• volume discounts
• upsells
• cross-sells

More value per session = more efficient growth.

3️⃣ Win #3: They Remove Friction at Decision Points

Revenue is lost at moments of hesitation, not randomly.

The mistake

Ignoring micro-friction during key decisions.

🛠 Fix it

Look for friction around:

• add-to-cart
• pricing clarity
• shipping details
• checkout steps

Small improvements here create large revenue lifts.

🔎 Quick CRO Check

Want to see where your revenue per session is leaking?

Run your site through the AI CRO Site Scanner and uncover:

✔ Drop-off points
✔ Low-converting pages
✔ Friction areas
✔ Revenue-impacting issues

4️⃣ Win #4: They Guide Users Toward High-Value Actions

Design influences what users do, and what they buy.

The mistake

Letting users navigate without direction.

🛠 Fix it

Guide behavior with:

• “Most popular” bundles
• default selections
• visual hierarchy
• clear CTAs

The path you design becomes the path users take.

5️⃣ Win #5: They Study Behavior, Not Just Metrics

Metrics tell you what happened, behavior tells you why.

The mistake

Looking only at conversion rate and AOV.

🛠 Fix it

Analyze:

• user journeys
• interaction patterns
• drop-off points
• hesitation behavior

With tools like Heatmap’s journey analysis and behavioral tracking, you can identify which user paths generate the most revenue, and optimize accordingly.

Bottom Line

Revenue per session is the clearest measure of ecommerce performance.

Top brands don’t just chase traffic.

They:

• optimize high-intent users
• increase AOV
• remove friction
• guide behavior
• learn from real user journeys

That’s how revenue compounds.

🚀 Big Heatmap Update: The New Experience Is Live

This week we rolled out a major update to Heatmap designed to make it faster and easier to understand what your shoppers are doing, and what to improve next.

Here’s what’s new:

⚡ A faster, cleaner interface
A redesigned heatmap experience built for clarity and faster insights.

🧠 AI-powered performance summaries
Weekly and monthly reports that highlight revenue changes and recommend what to test next.

🧭 Journey Analysis
See how shoppers actually move through your site, and where they drop off before converting.

🏷 Custom Events
Track important buying signals like size guide clicks, bundle interactions, and more.

💬 Pop-Up Surveys
Ask customers questions during their shopping experience and uncover what almost stopped them from purchasing.

🤝 Built for teams

• Slack integration
• exportable analytics charts
• in-app notifications and support

The goal of this update is simple:

Less digging through data.
More clarity on what drives revenue.

👉 Log in and explore the new experience

Want to See How to Increase Your Revenue Per Session?

Run your site through the AI CRO Site Scanner and instantly uncover:

✔ Revenue leaks
✔ Conversion blockers
✔ High-impact opportunities
✔ What to fix first

Need Help Improving Your CRO Strategy?

Book a free call with our CRO team.

We’ll identify your biggest revenue opportunities and help you prioritize what matters.

Bonus: 150-Point CRO Checklist

If growth is your focus this quarter, this checklist ensures you’re not missing foundational wins.

👉 GET THE FREE CRO CHECKLIST HERE

Ready to uncover the hidden friction points on your site?

Get the behavioral data you need to make smarter, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

The Ultimate Shopify Customer Journey [WEBINAR RECORDING]

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.