Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: Small bundle mistakes can quietly crush AOV. Here’s how to fix them before summer campaigns hit.

• 🗺️ Goings On: Not nothin’

• 🤟Community spotlight - Oddit | CRO audits for ecommerce brands

🕳️ CRO Deep Dive
5 Bundle Fixes to Increase AOV Before Summer

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Over the past few weeks, we’ve talked about:

• Fixing PDP revenue leaks

• Building a CRO system that compounds

• Planning Q2 without burning out

Now let’s zoom in on something that quietly drives (or kills) Average Order Value:

Bundles.

Because here’s the truth:

Most ecommerce brands add bundles…
But very few optimize them.

And poorly structured bundles can actually suppress revenue instead of increasing it.

Small bundle mistakes can quietly crush AOV. Here’s how to fix them before summer campaigns hit.

5 Bundle Fixes to Increase AOV Before Summer

Bundles should increase order value and make buying easier.

If they create confusion, friction, or choice overload, they backfire.

Here are 5 high-impact bundle fixes to implement before summer campaigns ramp up.

1️⃣ Win #1: Make the Value Obvious (In Dollars, Not Percentages)

The mistake:
“Save 15%” sounds good, but it doesn’t feel concrete.

Shoppers process dollar savings faster than percentages.

🛠️ Fix it:
Instead of:

Use:

Show:

• Original combined price

• Bundle price

• Clear dollar savings

Make the value visible without requiring mental math.

2️⃣ Win #2: Stop Offering Too Many Bundle Options

The mistake:
Buy 2, Buy 3, Buy 4, Mix & Match, Custom Packs, Subscription Combo…

Choice overload lowers conversions.

🛠️ Fix it:
Offer:

• One “Most Popular” bundle

• One premium/high-AOV option

• One simple entry option (if needed)

Highlight one as Best Value visually.

Simplify the decision. Guide the choice.

3️⃣ Win #3: Position Bundles Around Use Cases, Not Quantity

The mistake:
“3-Pack” doesn’t communicate outcome.

Shoppers don’t want more units. They want better results.

🛠️ Fix it:
Rename bundles based on outcomes:

Instead of:

Try:

Frame bundles around how people actually use the product.

4️⃣ Win #4: Default to the Higher-Value Option

The mistake:
Single-product purchase is selected by default.

That quietly suppresses AOV.

🛠️ Fix it:
Pre-select:

• The most popular bundle

• Or the highest-converting multi-pack

Many shoppers won’t change the default, especially on mobile.

Design influences revenue.

5️⃣ Win #5: Study Bundle Hesitation Behavior

The mistake:
Looking only at bundle conversion rate.

Some bundles get clicks… but no purchases.

That’s hidden friction.

🛠️ Fix it:
Review sessions where users:

• Click the bundle option

• Scroll pricing

• Hover over savings

• Switch back to single purchase

Look for:

• Confusion

• Pricing doubt

• Shipping hesitation

• Clutter near CTA

Bundle friction is usually messaging friction.

Bottom Line

Bundles should:

• Increase AOV

• Simplify decisions

• Clarify value

If they:

• Add complexity

• Create doubt

• Require mental math

They suppress revenue instead of lifting it.

Before summer campaigns scale traffic, make sure your bundles are doing their job.

Want to See If Your Bundles Are Hurting or Helping AOV?

Run your top product page through the AI CRO Site Scanner and instantly uncover:

✔️ Confusing pricing structures
✔️ CTA friction
✔️ Messaging gaps
✔️ Revenue-impacting issues

Need Help Optimizing Your Bundles Before Summer?

Book a free call with our CRO team.

We’ll review your pricing structure and identify the highest-impact AOV opportunities.

Bonus: 150-Point CRO Checklist

If AOV growth is part of your Q2 plan, this checklist ensures you’re not missing foundational wins.

👉 GET THE FREE CRO CHECKLIST HERE

Ready to uncover the hidden friction points on your site?

Get the behavioral data you need to make smarter, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

The Ultimate Shopify Customer Journey

Customers expect more than ever, and in 2025, CX is one of the biggest revenue levers for Shopify brands.

In this live episode, we’ll unpack how high-performing DTC teams are designing customer journeys that increase conversion, retention, and lifetime value, without slowing their teams down.

What you’ll walk away with:
→ Proven CX strategies that drive conversion
→ Journey mapping insights from real DTC operators
→ Tactics to align teams around CX goals
→ Practical ways to remove friction across the funnel

Stop reacting. Start designing experiences that scale.

Join us LIVE on March 12 at 2PM EST

CRO to Fix Your Funnel

Most brands think CRO means running more A/B tests or personalizing pages. It doesn’t.

Real CRO starts with mapping your intra-site funnel, understanding how users actually move through your store and where the biggest bottlenecks exist. If you don’t know where your funnel breaks down, you’re guessing.

Before you test ideas, fix the foundation.

Hear more about the Intra-Site Funnel and how growing ecommerce brands (doing $10–50M) should approach CRO on this podcast episode with our friends at Enavi.

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.