Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: Your checkout is where buyers turn into customers, or disappear. Here’s what’s breaking it.

• NEW HEATMAP UPDATE: The new experience is live

• 🗺️ Goings On: Not nothin’

• 🤟Community spotlight - Joe Marston | Ecom Growth

🕳️ CRO Deep Dive
5 Checkout Fixes That Recover Lost Revenue

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Over the past few weeks, we’ve broken down some of the biggest revenue leaks across ecommerce sites:

• Product pages
• Bundles and AOV
• Pricing pages
• Homepage performance

But there’s one place where revenue is lost at the worst possible moment.

Checkout.

This is where high-intent buyers either convert… or disappear.

Let’s fix that.

1️⃣ Win #1: Your Checkout Has Too Many Steps

Every extra step in checkout increases the chance of abandonment.

The mistake

Multi-step checkouts that feel long, unclear, or repetitive.

Users start thinking:
“How much effort is this going to take?”

🛠 Fix it

Reduce friction:

• Remove unnecessary fields
• Combine steps where possible
• Use progress indicators
• Enable autofill

Faster checkout = higher conversion.

2️⃣ Win #2: You Force Account Creation

Forcing users to create an account kills momentum at the worst moment.

The mistake

Requiring login before purchase.

This introduces friction right when intent is highest.

🛠 Fix it

• Allow guest checkout
• Offer account creation after purchase
• Make login optional

Don’t interrupt buying momentum.

3️⃣ Win #3: Your Total Cost Isn’t Clear Early Enough

Unexpected costs are one of the biggest causes of checkout abandonment.

The mistake

Shipping, taxes, or fees appear too late.

Shoppers feel surprised, and leave.

🛠 Fix it

• Show estimated totals early
• Add shipping clarity on PDP
• Avoid last-step surprises

Transparency builds trust.

🔎 Quick CRO Check

Curious if your checkout is leaking revenue?

Run your site through the AI CRO Site Scanner and uncover:

✔ Drop-off points
✔ Form friction
✔ CTA issues
✔ Revenue leaks

4️⃣ Win #4: Your Payment Options Are Limited

The fewer ways users can pay, the more sales you lose.

The mistake

Only offering standard credit card checkout.

Shoppers expect flexibility.

🛠 Fix it

Enable:

• Shop Pay
• Apple Pay
• PayPal
• Buy Now, Pay Later options

Frictionless payments increase completion rate.

5️⃣ Win #5: You’re Not Studying Where Shoppers Drop Off

Checkout abandonment isn’t random, it happens at specific points.

The mistake

Looking only at overall checkout conversion rate.

This hides where friction actually occurs.

🛠 Fix it

Analyze:

• Step by step drop-offs
• Form field hesitation
• Backtracking behavior

With tools like Heatmap’s journey analysis and behavioral tracking, you can pinpoint exactly where users abandon checkout, and fix the highest-impact issues first.

Bottom Line

Checkout is not the place for experimentation.

It’s the place for removing friction.

Simplify the flow.
Remove interruptions.
Increase transparency.
Support flexible payments.

Fix checkout, and everything upstream becomes more profitable.

🚀 Big Heatmap Update: The New Experience Is Live

This week we rolled out a major update to Heatmap designed to make it faster and easier to understand what your shoppers are doing, and what to improve next.

Here’s what’s new:

⚡ A faster, cleaner interface
A redesigned heatmap experience built for clarity and faster insights.

🧠 AI-powered performance summaries
Weekly and monthly reports that highlight revenue changes and recommend what to test next.

🧭 Journey Analysis
See how shoppers actually move through your site, and where they drop off before converting.

🏷 Custom Events
Track important buying signals like size guide clicks, bundle interactions, and more.

💬 Pop-Up Surveys
Ask customers questions during their shopping experience and uncover what almost stopped them from purchasing.

🤝 Built for teams

• Slack integration
• exportable analytics charts
• in-app notifications and support

The goal of this update is simple:

Less digging through data.
More clarity on what drives revenue.

👉 Log in and explore the new experience

Want to See Where Your Checkout Is Losing Sales?

Run your site through the AI CRO Site Scanner and instantly uncover:

✔ Drop-off points
✔ Friction in your checkout flow
✔ Messaging gaps
✔ Revenue-impacting issues

Need Help Optimizing Your Checkout?

Book a free call with our CRO team.

We’ll identify your highest-impact checkout improvements and help you recover lost revenue.

Bonus: 150-Point CRO Checklist

If conversion rate is a priority this quarter, this checklist ensures you’re not missing foundational fixes.

👉 GET THE FREE CRO CHECKLIST HERE

Ready to uncover the hidden friction points on your site?

Get the behavioral data you need to make smarter, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

The Ultimate Shopify Customer Journey [WEBINAR RECORDING]

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.