#95: How Smart Ecommerce Teams Plan Q2 (Without Burning Out)

Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: A smarter way to build your Q2 CRO roadmap without chaos.

• 🗺️ Goings On: Not nothin’

• 🤟Community spotlight - Muhammad | CRO Strategist @validareagency

🕳️ CRO Deep Dive
How Top Ecommerce Teams Plan CRO for Q2 (Without Burning Out)

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Over the last few weeks, we’ve talked about:

• What to focus on in your first 30 days

• The CRO metrics that actually matter

• Turning weekly insights into monthly revenue

• Why most CRO programs fail

Now let’s look ahead.

Because here’s what usually happens around this time:

Teams either
A) Overcommit to a massive Q2 roadmap
or
B) Drift back into reactive mode.

The best ecommerce teams do neither.

High-performing teams don’t plan more.

They plan smarter.

Here are 5 wins to structure your Q2 CRO roadmap the right way.

1️⃣ Win #1: Plan Around Revenue Leverage, Not Page Types

Why most teams get this wrong:
They say, “Let’s optimize the homepage,” or “Let’s redesign PDPs.”

That’s activity planning, not leverage planning.

🛠️ Do this instead:
Start with:

• Highest revenue pages

• Largest funnel drop-offs

• Highest traffic, lowest conversion points

Build your Q2 roadmap around where revenue impact is highest, not where opinions are loudest. You can use Heatmap to do this.

2️⃣ Win #2: Cap Your Quarterly Focus to 3 Major Themes

Why most teams burn out:
They try to fix messaging, checkout, bundling, navigation, upsells, retention flows, and international expansion, all at once.

That’s not a roadmap. That’s chaos.

🛠️ Do this instead:
Choose 3 themes max for Q2. Example:

• Theme 1: Improve PDP clarity & conversion

• Theme 2: Reduce checkout friction

• Theme 3: Increase AOV via bundles

Everything you test in Q2 must fit one of those themes.

Focus compounds. Scatter kills momentum.

3️⃣ Win #3: Separate “Fixes” from “Experiments”

Why CRO stalls:
Teams treat obvious friction like it needs a 4-week A/B test.

🛠️ Do this instead:

In Q2 planning, divide initiatives into:

Category A: Fix Immediately

• Broken UX

• Confusing copy

• Missing trust signals

• Mobile friction

Category B: True Experiments

• New layouts

• Pricing tests

• Offer variations

• Structural changes

Fix fast. Test strategically.

4️⃣ Win #4: Build Slack Into the Roadmap

Why teams burn out:
They schedule every week at 100% capacity.

Then launches, promotions, and emergencies hit, and CRO gets pushed aside.

🛠️ Do this instead:
Plan Q2 at 70–80% capacity.

Leave room for:

• Unexpected insights

• High-impact discoveries

• Fast fixes

• Promotional pivots

Flexibility protects momentum.

5️⃣ Win #5: Define Success Before Q2 Starts

Why most roadmaps fail:
They list projects, not outcomes.

🛠️ Do this instead:
Define 2-3 measurable Q2 goals:

• Increase revenue per session by X%

• Improve product → cart progression by X%

• Increase AOV by X%

Now every initiative must tie back to one of those outcomes.

If it doesn’t move a goal, it doesn’t make the roadmap.

Bottom Line

Top ecommerce teams don’t win because they test more.

They win because they:

• Focus on leverage

• Limit themes

• Fix fast

• Leave room to adapt

• Tie work to measurable outcomes

Plan Q2 like that, and CRO compounds instead of overwhelming your team.

Want to Identify Your Biggest Q2 Revenue Levers?

Run your homepage through the AI CRO Site Scanner to instantly see:

✔️ Where users get confused
✔️ Which elements impact revenue
✔️ What to fix first
✔️ Your highest-leverage CRO opportunities

Need Help Structuring Your Q2 CRO Plan?

Book a free call with our CRO team.

We’ll help you identify your highest-impact focus areas and build a roadmap that actually drives revenue.

Bonus: 150-Point CRO Checklist

If you’re mapping Q2, this checklist ensures you’re not missing foundational wins.

👉 GET THE FREE CRO CHECKLIST HERE

Ready to uncover the hidden friction points on your site?

Get the behavioral data you need to make smarter, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

🎥 The New Ecommerce Playbook: DR Funnels, CRO, and Buyer Behavior

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.