#70: Your Traffic Isn’t the Problem. Your Funnel Is.

Welcome to Conversion Party. This week, we’ve got…

• 🔥 Heatmap Update: Funnels

• 🕳️ CRO Deep Dive: The Missing Link Between Traffic and Revenue

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight - Andrei Breha | CRO 

🔥 Heatmap Update
Funnels

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this in-depth essay we explore data-driven approaches, real-world examples, and proven best practices to help you drive more sales and revenue.

We just launched our newest feature in Heatmap: Funnels!

A powerful tool designed to help you visualize and understand how your visitors move (or don’t move) through your site.

You’ve got traffic. But how many people are actually making it through your buying journey?

With the new Funnels in heatmap, you can now:

🧭 See where users drop off
🛠️ Fix what’s broken
💰 Unlock more conversions, faster

Funnels are visual, easy to build, and built to help marketers make smarter decisions.

Heatmap Funnels work OUT OF THE BOX! No custom tags needed

Build your first one in minutes >

🕳️ CRO DEEP DIVE
How Funnels Can Rescue Your Revenue

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

🚨 Funnels Are Here And They Might Be the Most Important Thing You’re Not Using

We just dropped Funnels inside Heatmap. And if you’ve ever asked “why aren’t people converting?” this is the map that finally gives you the answer.

Funnels are your direct line to clarity. They don’t just tell you what’s happening, they show you where it's happening, so you can fix the stuff that’s quietly draining your revenue.

We built this tool because the old way of doing things obsessing over high-level KPIs and hoping your A/B test hits, isn’t cutting it anymore. We need something faster, visual, and brutally honest. Now you've got it.

Why Funnels Matter (More Than ROAS or Bounce Rate):

Let’s say your cart abandonment is high, but your PDPs look “fine.” Is it your pricing? Your checkout flow? A missing size guide?

Funnels answer that. They show:

• Where people hesitate (and bounce)

• Where your best users lose steam

• Which devices or campaigns are secretly underperforming

• And which “leaks” are actually costing you thousands

You can track entire purchase flows, product specific journeys, campaign traffic, or those last mile cart bailouts and know where to optimize first.

Expert-Backed, Conversion-Tested

We partnered with Enavi, a CRO agency that’s optimized 100+ Shopify brands, to create a full breakdown of funnel strategy—benchmarks, funnel shapes, what healthy friction looks like, and the four types of ecommerce funnels you should already be using.

Hot Tip From Enavi:

Benchmarks From 100+ Brands

Want to know what “good” looks like? Here’s what Enavi sees across top DTC brands:

Funnels Beat Ads (Yes, Even in 2025):

Ad costs are up. Targeting is down. ROAS is a rollercoaster. Your funnel is the one growth lever that actually compounds. Clean up the flow and suddenly paid traffic starts working again, retention gets easier, and your margin goes up.

🔥 New in Heatmap: You can now build funnels right from your dashboard.
Just log in and start gathering gold. Click here to try it →

What Your Funnel Might Be Telling You (That GA Never Will):

• A steep drop-off from PDP to cart? That’s a trust gap.

• A flat funnel from cart to checkout? UX friction.

• High add-to-cart but low purchase? You’re failing at urgency or clarity.

• Users circling back to previous steps? They’re confused or unconvinced.

Funnels show the story your metrics can’t.

Visualize your customer journey, spot drop-offs, and optimize what matters most: your revenue.

👉 [Build Your First Funnel – It Takes Under 5 Minutes**]

📖 [Read the Full Funnel Strategy Breakdown on the Blog →]

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

🤑 Conversion Rate Conference - A virtual event focused entirely on conversion — across CRO, email, ads, and more

Did you catch us this week at the Conversion Rate Conference?

You still can today! May 28 – 29 a virtual event dedicated entirely to Conversion Rate Optimization (CRO), where thousands of marketers, founders, and growth experts come together to learn what’s working in 2025.

• 20+ expert speakers including Ezra Firestone, Nik Sharma, Drew Marconi, and many more

• Real insights across 8+ topics like landing pages, testing, copy, data + more

• Never before seen CRO benchmarks based on trillions of data points from heatmap

Whether you're running paid traffic, optimizing funnels, or scaling a DTC brand you need to be there.

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.