Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: Quick, high-impact fixes you can make before Black Friday arrives

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight -  Olly Hudson | Driving DTC Growth with Performance Creative
  

🕳️ CRO Deep Dive
5 Last Minute CRO Fixes for Maximum Black Friday Profit

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

BFCM is next week, and your site is about to get more traffic in 48 hours than it normally gets in two weeks.

The good news? You still have time to fix the leaks.

These 5 last-minute CRO improvements are based on behavioral data we see inside Heatmap.com every day, and they can be implemented in minutes.

Do them now, win more revenue next week.

1️⃣ Add a Sticky Add to Cart Button (3 minutes)

Why: On mobile, users scroll… and forget the buy button exists.
Heatmap data shows massive drop-off when the add to cart disappears.

🛠️ Do this:
Turn on a sticky add to cart bar on product pages.
Include: product name, price, and add to cart button.

Effect: Keeps buying frictionless, increases mobile conversions instantly.

2️⃣ Clarify Your Return Policy Above the Add to Cart Button (2 minutes)

Why: During gifting season, people are more nervous about returns.
A simple reassurance increases confidence dramatically.

🛠️ Do this:
Add one line right above the add to cart:

• “30-day free returns”

• “Easy gifting, free exchanges until Jan 15”

• “Hassle-free returns, no questions asked”

This small trust anchor reduces hesitation at the most important moment.

3️⃣ Add Product Comparison for Your Top 3 SKUs (8 minutes)

Why: Shoppers want help choosing, indecision kills conversions.

🛠️ Do this:
Add a simple 3 column comparison chart to your product page or below bundles:

• Best for…

• Price

• Main benefit

• Savings

• Who should choose this?

Decision clarity = more revenue, especially during BFCM overwhelm.

4️⃣ Collapse Long Descriptions + Expand Key Benefits (5 minutes)

Why: Huge walls of text scare people.
Visitors scan, not read.

🛠️ Do this:

• Collapse dense content (ingredients, technical specs, long FAQs)

• Expand the benefits section

• Add 3–5 short bullet points with emotional + functional benefits

Make scanning effortless; keep buyers moving toward checkout.

5️⃣ Add Social Proof in the First 3 Seconds (5 minutes)

Why: During BFCM, trust is everything.
People buy faster when they see what others love.

🛠️ Do this:
Above or near the fold, add:

• ⭐️ “4.8/5 rating from 12,459+ customers”

• Logos: Seen in XYZ

• A short testimonial with a first name + photo

• “Bestseller” or “Most purchased this week”

This instantly answers: “Can I trust this?”

Ready to Capture More Revenue This BFCM?

Run your homepage through the AI CRO Site Scanner and instantly see:

✔️ What’s causing drop-offs
✔️ Which areas to fix first
✔️ Where visitors get confused
✔️ A prioritized action plan for Black Friday

Want Help Turning Your Report Into Action?

The AI CRO Site Scanner shows you the problems and the actions to take.

But execution = real revenue.

Book a free call with our CRO team, we’ll help review your report, pick the highest-leverage fixes, and help build your BFCM profit plan.

Bonus: 150-Point CRO Checklist

If you’ve scanned your site, now it’s time to actually fix things.

Our 150-Point Ecommerce CRO Checklist is the ultimate playbook to solve the exact issues your report flags.

👉 GET THE FREE CRO CHECKLIST HERE

Ready to uncover the hidden friction points on your site?

Sign up for a free to get the behavioral data and insights you need to make smart, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

SURGE: The CRO-Optimized Shopify Theme

Built on 13 years of test data, not vibes.

At Heatmap, we live and breathe data. Every layout, every test, every pixel should earn its keep.

But what if your starting point was already optimized?

That’s what the legends at ConversionWise have built with SURGE, a new Shopify theme crafted from 13 years of CRO experience, 4,000+ brand insights, and hundreds of A/B test winners.

SURGE isn’t just another pretty Shopify theme. It’s loaded with:
→ 40+ proven layout blocks and 140+ customizable components
→ Conversion-first templates built from frameworks that actually convert
→ Vertical specific versions for fitness, skincare, pets, and more
→ Free access to the Conversion Rate Academy for ongoing CRO training

SURGE drops December 5th @ 9AM ET, and only 500 licenses are available in the first wave.

The BFCM Survival Guide
A playbook for a multi-million dollar weekend

BFCM is the biggest, and most brutal weekend of the year.

Ad costs spike. Sites crash. Margins vanish.

So we partnered with TxtCart, Alia, Campaign Monitor, Growave, Platter, Chargeflow, Atlas, and New Seas to create The BFCM Survival Guide, a playbook for a multi-million-dollar weekend.

Inside, you’ll learn how to:

→ Stress-proof your tech stack before traffic hits
→ Recover more carts and protect your margins
→ Turn BFCM momentum into year-round revenue

Free ChatGPT shopping optimizer for Shopify products

Is Your Store Ready for AI Shoppers?

The way customers shop is changing, and AI search is becoming the new window display. Is your Shopify store optimized to be found when shoppers ask ChatGPT for recommendations?

The team at Instant created a free ChatGPT Shopping Readiness Tool that instantly analyzes your Shopify product pages and shows you exactly what's missing. Just paste your store URL and get a comprehensive breakdown to ensure your products appear in AI shopping recommendations.

→ Paste your store URL and get a personalized readiness report
→ See the specific fixes you need to implement now
→ Optimize your store to show up better in AI search results

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.