#73: What AI Knows About Your Website That You Don’t

Welcome to Conversion Party. This week, we’ve got…

• 🔥 Heatmap Update: HeatmapAI Insights

• 🕳️ CRO Deep Dive: How HeatmapAI Reads Your Website Like a Mind Reader (and Tells You What to Fix)

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight - Oliver Kenyon | CRO & Landing Pages
  

🔥 Heatmap Update
Your Analytics Just Got a Brain Upgrade

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we share data-driven approaches, real-world examples, and proven best practices to help you drive more sales and revenue.

Last month, we launched Heatmap Web Analytics real-time, no-code, actually useful insights for ecommerce brands. Built to kill GA4 confusion, cut dev dependency, and finally tell you what’s really going on with your site.

But tracking clicks and traffic is just the beginning.
The real magic? Knowing exactly what to do next.

That’s where HeatmapAI Insights takes over.

If Web Analytics shows you what’s happening, HeatmapAI tells you what to fix, immediately.

See the exact sections dragging down conversions
Spot which elements are quietly printing money
Get clear, weekly recommendations that drive revenue (not just engagement)

It’s like plugging a CRO analyst into your dashboard minus the salary.

Already using Heatmap Web Analytics?
You’ve already got HeatmapAI working behind the scenes. Just check your top pages, click into AI Insights, and let the recommendations guide you.

✅ No fluff
✅ No guesswork
✅ Just clarity, control, and conversion gains

AND it’s only $29/month.

🕳️ CRO Deep Dive
HeatmapAI Insights: Your 24/7 Website Analyst (That Doesn’t Sleep or Guess)

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Hold onto your hats, because we're about to drop some serious knowledge bombs about HeatmapAI Insights. If you're running an ecommerce brand, this isn't just another shiny new toy; it's the closest thing you'll get to a crystal ball for your website.

Let’s get into it 👇

What in the Heck is HeatmapAI Insights?

Think of it like this: your website is a bustling city, and your visitors are the tiny citizens scurrying around. You've got your regular heatmaps that show you where everyone's clicking, scrolling, and just generally hanging out.

That's cool, but it's like having a map of traffic patterns without knowing why there's a jam on Main Street.

HeatmapAI Insights takes every click, scroll, hover, bounce and purchase (or rage exit) on your site and hands it over to a terrifyingly smart AI engine. Then it rolls up its sleeves and starts digging for buried treasure: patterns in user behavior and, more importantly, how that behavior is impacting your revenue.

The result?

It's not just telling you what's happening; it's telling you why it's happening and what to do about it. No more “I think this headline works.” No more button placement debates. Just data-backed, revenue-focused answers that tell you how to fix your site..

So, What Does This Thing Do For Me?

Alright, let's get down to brass tacks. HeatmapAI Insights isn't just a fancy report generator. It's like having a super-powered detective on your team, sniffing out all the hidden opportunities and problems on your site.

It’s like hiring a full-time CRO analyst who:

→ Never sleeps
→ Knows your business inside and out
→ Already analyzed thousands of other ecommerce sites

Here’s what it delivers:

• Automated Analysis: Forget spending hours poring over spreadsheets. The AI does the heavy lifting, analyzing your top pages and highlights what needs attention.
  

• Personalized recommendations: Not cookie-cutter tips. The AI digs into your website's unique data, along with insights from over a thousand other sites, to give you suggestions tailored specifically for your business.
  

• Revenue-focused insights: This is where it gets juicy. HeatmapAI isn't just about clicks; it's about Revenue Per Session (RPS). It connects user behavior directly to your sales, showing you what's making money and what's just taking up space.
  

• Easy to understand reports: No jargon, no complicated charts. The reports are designed to be clear and actionable, so you can quickly see what's what and get to fixing things.

How Does This Wizardry Work?

It’s not magic. It’s just wicked smart.

• Data collection: First, it collects all your website data. Clicks, scrolls, hovers, where people are going, and where they're bailing.
  

• Revenue integration: Then, it links that behavior data to your actual sales. This is crucial because it tells the AI which actions are actually leading to purchases.
  

• Pattern recognition: The AI then goes full Sherlock Holmes, looking for trends and patterns in all that data. "Ah, so people who click on this tend to buy that!"
  

• Benchmarking: It compares your site's performance against industry best practices and data from a huge pool of other websites. This helps it spot where you're crushing it and where you might need a little boost.
  

• Recommendation: Finally, based on all that detective work, it spits out clear, actionable suggestions on where you should focus your optimization efforts.

Show Me the Money! Examples of HeatmapAI in Action

Let's get real. You want to see how this thing actually helps your ecommerce brand. Imagine this:

Example: Your Homepage, Exposed

Let's say your homepage is pulling in 10,000 visits a week. You feed it into HeatmapAI, and here's the kind of dirt it digs up:

"Your hero section's main call to action (CTA)? Only 14% of visitors are even seeing it."

• Translation: That big, beautiful button you want everyone to click? It's practically invisible.

• HeatmapAI's move: "Move that button! Make it more prominent, stick it higher up the page, or change its color so it pops like a firecracker."

"That cute lifestyle image? High clicks, zero revenue."

• Translation: People are clicking on it, but it's not leading to sales. It's a pretty picture, not a money-maker.

• HeatmapAI's move: "Replace it with a product image, or something that actually leads to a purchase. Or ditch it altogether and free up some valuable real estate!"

"The product grid 2 sections down? Pulling 58% of your total RPS."

• Translation: That product display buried down the page is secretly a sales superstar.

• HeatmapAI's move: "Move that grid higher up! Give it more prominence. It's literally printing money for you!"

"Your scroll depth? 40% of users never even see your free shipping offer."

• Translation: You're offering free shipping, but nearly half your visitors aren't even seeing it.

• HeatmapAI's move: "Highlight that free shipping offer above the fold (meaning, visible without scrolling). Make sure everyone sees it!"

See? Instead of just guessing what's working and what's not, you now have a direct roadmap. You know what to move, what to kill, and what to double down on.

HeatmapAI = CRO Superpower

If you're tired of "trusting your gut" and secretly wish your site would just scream at you about what's broken…

HeatmapAI is that voice.

Except it's not whispering. It's yelling.

"HEY! Move that button. It's printing money!" "Ditch that banner. It's a dead zone." "Your customer just told you what to fix. Listen to them."

The brands using HeatmapAI are optimizing faster, wasting less time, and watching revenue go up every week. It's like having X-ray vision for your website, showing you exactly where the hidden gems and the money pits are.

But Wait, There's More! HeatmapAI and Surveys

Beyond just analyzing clicks and scrolls, HeatmapAI also plays nice with customer feedback surveys. Imagine getting insights from your customers, but then having AI instantly summarize those responses for you.

No more sifting through hundreds of open-ended answers!

HeatmapAI will:

• Analyze responses at scale: Even if you get thousands of survey replies, the AI will quickly find trends and patterns, saving you hours of manual review.
  

• Highlight key themes: It helps you learn your customers' exact words to describe their problems, needs, and what they're looking for. This is gold for writing copy that actually converts and choosing images that resonate.
  

• Identify stronger value propositions: Your customers will literally tell you what they care about most. Use that intel to highlight the benefits that truly drive sales.

This isn't about making your site prettier. It’s about making it clearer, more relevant, and more persuasive. That’s what moves the needle.

How to Get Started with HeatmapAI Insights

Ready to unleash this beast? It's pretty straightforward:

• Check your tracking: Make sure your Heatmap tracking is set up correctly on your website.
  

• Let the AI do its thing: For new accounts, give it a little time to analyze your pages. It's gathering all that sweet, sweet data.
  

• Review the recommendations: Once it's done, dive into the insights and recommendations it's generated for your pages.
  

• Implement and monitor: Start making those suggested changes, and then keep an eye on your results. Watch your RPS climb!

So, what are you waiting for? Isn't it time you stopped guessing and started knowing?

TL;DR

If you're still optimizing your ecommerce site based on gut feelings, random "guru" advice, or what your Aunt Mildred thinks looks "pretty"...

You're basically trying to win a knife fight with a spoon. And a blindfold.

HeatmapAI Insights isn't just about pretty heatmaps anymore. It's your website's personal, brutally honest, AI-powered coach. It tells you exactly what to fix, move, or ditch to make more money, faster.

No guessing. No "maybe it'll work." No B.S. Just clear, actionable intel.

And the best part? It's easier than making toast. You just open your dashboard, let the AI do its thing on your top pages, and then read the revenue-boosting suggestions like they're a text from your bestie.

Then go make some cash.

Ready to Stop Guessing?

The new Heatmap Web Analytics makes all of this easy.
Track real metrics like RPS, get HeatmapAI insights, and stop optimizing based on vibes.

It’s just $29/month. The ROI is stupid good.

Want more details on how our analytics model works and why it matters?
📖 Read the full breakdown on the blog →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

Fractures in the Funnel: 2025 Ecommerce CRO Report

Where You’re Losing Conversions (And How to Get Them Back)

What if you could see exactly what’s stopping your customers from buying and fix it?

We teamed up with a group of industry leading partners and analyzed real customer feedback from H1 2025 to uncover the hidden friction points costing DTC brands conversions every day.

Our latest report, “Fractures in the Funnel” is a data-backed deep dive into real customer feedback, revealing:

→ The most common hesitation points that almost stopped a purchase
→ Underperforming site features you should retire
→ Quick CRO wins from brands already seeing lift
→ The trust-building moments that turn visitors into buyers
→ The findings will help you uncover the “why” behind every bounce

The Ultimate Guide to Optimizing Your Product Pages

If you're driving paid traffic to your product pages and seeing too many visitors bounce without buying this is for you.

We partnered with Rep AI and 11 other leading ecommerce partners to create The Complete 2025 Guide to Product Page Optimization, a practical guide filled with real examples, actionable CRO tactics, and emerging AI strategies for converting more shoppers.

No fluff. Just real stuff that works.

Your Playbook for Tariff Chaos: New Guide Just Dropped!

One week it's a 60% tariff. The next, a 90-day pause. Next week? Who knows. This makes planning tough, and it can impact your profits.

 We teamed up with the legends at Social Snowball, FERMÀT, Triple Whale, Rivo, ShipBob, FUEGO.io, and PostPilot to create the Tariff Survival Guide.

This isn't about just "surviving." It's your no fluff playbook to scale smarter and protect profits when chaos reigns.

What’s inside:

• Reduce your CAC without being at the mercy of paid ad platforms

• Transform your customer base into a continuous revenue stream

• Execute faster, more confident ops and pricing decisions

• Uncover hidden opportunities to boost margin across checkout, shipping, and post-purchase

Tariffs are unpredictable. Your profit margins don't have to be.

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.