Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: Your highest-leverage CRO fixes are hiding in last week’s traffic

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight -  Oliver Kenyon | CRO & Landing Pages
  

🕳️ CRO Deep Dive
Your Post-BFCM CRO Audit: Where to Focus First

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

BFCM traffic is gone, but the real opportunity is right now.

You just saw your highest-intent traffic of the entire year.
That behavior data is still warm, still honest, and still incredibly valuable.

Here’s a 5-step post-BFCM CRO audit to run while shopper behavior is fresh in your analytics. These fixes compound all year long, not just next November.

1️⃣ Start With Your Top Product Pages (Not Your Homepage)

Why: During BFCM, the majority of high-intent sessions included product page views. Shoppers weren’t browsing, they were evaluating.

🛠️ Do this now:
Identify your top 5 PDPs by revenue from BFCM and audit them first.

Look for:

• Clear value props near the Add-to-Cart button

• Benefits > features in the first scroll

• Strong product imagery (not lifestyle only)

• Obvious pricing + savings clarity

• Mobile usability (buttons, spacing, sticky CTAs)

If one of these pages underperformed, it’s usually because one pillar broke, not because the product wasn’t good.

2️⃣ Watch “High-Intent, No-Purchase” Sessions

Why: BFCM reveals where people wanted to buy but didn’t.

These are your most valuable missed opportunities.

🛠️ Do this now:
Review sessions where users:

• Viewed product pages

• Added to cart or started checkout

• Didn’t convert

Watch for:

• Hesitation around shipping or returns

• Confusion during checkout

• Discount code hunting

• Mobile friction (tiny buttons, form fatigue)

This is the clearest view of the actual vs. optimal customer journey you’ll get all year.

3️⃣ Fix the Checkout Leaks BFCM Exposed

Why: BFCM funnels spike volume, which makes friction impossible to hide.

If people dropped during checkout last week, they’ll drop there again all year.

🛠️ Do this now:
Audit your checkout for:

• Unnecessary form fields

• Forced account creation

• Confusing totals or fees

• Too many upsells before purchase

• Missing express payment options

Even small checkout improvements can outperform months of ad optimization.

4️⃣ Turn Your Best BFCM Bundles Into Year-Round Winners

Why: BFCM shows what customers buy when price resistance is low and intent is high.

Those patterns don’t disappear, they reveal preference.

🛠️ Do this now:
Identify:

• Bundles with the highest AOV

• Products frequently purchased together

• “Best value” options that outperformed singles

Then:

• Make top bundles permanent

• Default PDP selections to higher-value options

• Reinforce “most popular” visually

This is one of the fastest ways to increase revenue without more traffic.

5️⃣ Prioritize What to Fix First (Don’t Test Everything)

Why: BFCM data tells you exactly where leverage exists, and where it doesn’t.

Not all pages deserve equal CRO attention.

🛠️ Do this now:
Rank pages and elements by:

• Revenue impact

• Traffic volume

• Drop-off severity

Then focus on:

• PDP layout and messaging

• Offer positioning

• Checkout simplicity

Ignore low-impact tweaks. Fix the things that actually move money.

Bottom Line

BFCM didn’t just show you what sold, it showed you why.

The brands that win next year aren’t the ones who wait until October.
They’re the ones auditing right now while behavior is still fresh.

Use this data. Fix the friction. Lock in the gains.

👉 Want the full breakdown of the BFCM data and insights? → Read the complete BFCM 2025 Insights Report here.

Want to apply these insights now?

Run your homepage through the AI CRO Site Scanner and instantly see:

✔️ Where you’re losing conversions
✔️ Which elements drive the most revenue
✔️ What to fix first for the highest ROI
✔️ A prioritized action plan for 2026

Need help turning your insights into action?

Book a free call with our CRO team, we’ll review your report, identify your biggest revenue levers, and build your 2026 optimization roadmap.

Bonus: 150-Point CRO Checklist

If you’ve scanned your site, now it’s time to actually fix things.

Our 150-Point Ecommerce CRO Checklist is the ultimate playbook to solve the exact issues your report flags.

👉 GET THE FREE CRO CHECKLIST HERE

Ready to uncover the hidden friction points on your site?

Sign up for a free to get the behavioral data and insights you need to make smart, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

The BFCM Survival Guide
A playbook for a multi-million dollar weekend

BFCM is the biggest, and most brutal weekend of the year.

Ad costs spike. Sites crash. Margins vanish.

So we partnered with TxtCart, Alia, Campaign Monitor, Growave, Platter, Chargeflow, Atlas, and New Seas to create The BFCM Survival Guide, a playbook for a multi-million-dollar weekend.

Inside, you’ll learn how to:

→ Stress-proof your tech stack before traffic hits
→ Recover more carts and protect your margins
→ Turn BFCM momentum into year-round revenue

Free ChatGPT shopping optimizer for Shopify products

Is Your Store Ready for AI Shoppers?

The way customers shop is changing, and AI search is becoming the new window display. Is your Shopify store optimized to be found when shoppers ask ChatGPT for recommendations?

The team at Instant created a free ChatGPT Shopping Readiness Tool that instantly analyzes your Shopify product pages and shows you exactly what's missing. Just paste your store URL and get a comprehensive breakdown to ensure your products appear in AI shopping recommendations.

→ Paste your store URL and get a personalized readiness report
→ See the specific fixes you need to implement now
→ Optimize your store to show up better in AI search results

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.