Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: Quick CRO wins you can deploy this week to increase conversions before Black Friday traffic spikes.

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight -  Oliver Kenyon | CRO & Landing Pages
  

🕳️ CRO Deep Dive
5 Mini Fixes You Can Deploy Before Black Friday

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Black Friday/Cyber Monday traffic is coming whether your site is ready or not.

But a few surgical, high-impact fixes can unlock thousands in extra revenue before the chaos starts.

Here are 5 fast BFCM-ready CRO fixes, rooted in consumer psychology and what we see inside Heatmap.com’s data every single day. Anyone can implement these this week.

1️⃣ Tighten Your Hero Message (5 minutes)

Why: If visitors can’t instantly understand what you sell and why it’s great, they leave within seconds.

🛠️ Do this:
Rewrite your hero using this clarity-first formula:

“A [product] for [who] that [benefit], without [pain].”

Examples:
❌ “Elevate Your Essentials”
✅ “A microfiber towel for gym goers that dries 3x faster, without smelling gross.”

Bonus: Add a single UVP badge under the headline for instant trust.

2️⃣ Make Your Best Offer Obvious (10 minutes)

Why: During BFCM, people scan, not read. If your best deal doesn’t stand out visually, they ignore it.

🛠️ Do this:

• Pick ONE main offer to spotlight (not 4).

• Tag your bundle with “Best Value.”

• Push your top bundle or 3-pack above the fold on PDPs.

• Swap “20% Off” for “Save $14” dollars land faster than percentages.

A clear, easy to understand offer always wins holiday traffic.

3️⃣ Add a “Ships By” or “Delivery Estimate” Line (30 seconds)

Why: Uncertainty destroys conversions, especially for gift buyers.

Scroll maps show shoppers pause most often near shipping info. They want reassurance.

🛠️ Do this:
Add a simple line above the add-to-cart button:

“Order within 3 hours, ships today.”
or
“Guaranteed delivery by Nov 22.”

This creates urgency and removes purchase anxiety instantly.

4️⃣ Remove One Step from Checkout (3 minutes)

Why: The more steps you add, the more sales you lose, especially on mobile.

🛠️ Do this:
Quick friction removers:

• Turn off forced account creation

• Remove non-essential fields

• Auto-apply discount codes

• Enable Shop Pay, Apple Pay, PayPal

• Remove unnecessary upsells that interrupt the flow

A faster checkout = more money during high-buying periods.

5️⃣ Add a Quick “Why People Love Us” Section (5–8 minutes)

Why: Shoppers need fast proof that they’re making the right choice.

🛠️ Do this:
Add a 3-point visual row on your product page titled:

“Why 10,000+ customers choose us:”

Then list your top UVPs, such as:

• Backed by 5,000+ real reviews

• Made for sensitive skin

• 30-day risk-free guarantee

It gives shoppers confidence without making them dig for info.

Ready to Print More Money This BFCM?

Run your homepage through the AI CRO Site Scanner and instantly see:

✔️ What’s causing drop-offs
✔️ Which areas to fix first
✔️ Where visitors get confused
✔️ A prioritized action plan for BFCM

Want Help Turning Your Report Into Action?

The AI Site Grader shows you the problems and the actions to take. But execution is where the real money is made.

Book a free call with our CRO team, we’ll review your report with you, prioritize the biggest revenue wins, and build a clear action plan to maximize profits before BFCM.

Bonus: CRO Checklist

Scanned your site? Cool. Now it’s time to execute.

Grab our 150-Point CRO Checklist for Ecommerce, the ultimate playbook to fix the exact problems your AI report flagged.

👉 GET THE FREE CRO CHECKLIST HERE

🔥 Don’t wait until BFCM. Fix your leaks now, or watch your profits vanish.

Ready to uncover the hidden friction points on your site?

Sign up for a free to get the behavioral data and insights you need to make smart, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

SURGE: The CRO-Optimized Shopify Theme

Built on 13 years of test data, not vibes.

At Heatmap, we live and breathe data. Every layout, every test, every pixel should earn its keep.

But what if your starting point was already optimized?

That’s what the legends at ConversionWise have built with SURGE, a new Shopify theme crafted from 13 years of CRO experience, 4,000+ brand insights, and hundreds of A/B test winners.

SURGE isn’t just another pretty Shopify theme. It’s loaded with:
→ 40+ proven layout blocks and 140+ customizable components
→ Conversion-first templates built from frameworks that actually convert
→ Vertical specific versions for fitness, skincare, pets, and more
→ Free access to the Conversion Rate Academy for ongoing CRO training

SURGE drops December 5th @ 9AM ET, and only 500 licenses are available in the first wave.

The BFCM Survival Guide
A playbook for a multi-million dollar weekend

BFCM is the biggest, and most brutal weekend of the year.

Ad costs spike. Sites crash. Margins vanish.

So we partnered with TxtCart, Alia, Campaign Monitor, Growave, Platter, Chargeflow, Atlas, and New Seas to create The BFCM Survival Guide, a playbook for a multi-million-dollar weekend.

Inside, you’ll learn how to:

→ Stress-proof your tech stack before traffic hits
→ Recover more carts and protect your margins
→ Turn BFCM momentum into year-round revenue

Holiday Sales CRO Checklist (50+ optimizations for BFCM and beyond)

BFCM is 35 days away... is your Shopify store ready?

We teamed up with some of our great partners and built a 50-point CRO checklist to help you:

→ Optimize your PDPs, navigation, cart, and more
→ Implement top-performing tactics using Instant
→ Power up with our favorite Shopify apps: Kaching Appz, heatmap, Convert.com, Timesact, Omnisend, Sherpas Design

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.