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- #85: Run This Free AI CRO Scan Before Black Friday
#85: Run This Free AI CRO Scan Before Black Friday

Welcome to Conversion Party. This week, we’ve got…
🕳️ CRO Deep Dive: Your free AI CRO report is waiting. Fix checkout friction + revenue leaks before Black Friday
🗺️ Goings On: Not nothin’
🤟Community love spotlight - Dylan | CRO LP's & Email Design
Our CEO & Founder, Dylan Ander, has just launched his new book, "Billion Dollar Websites!" 📚
For the last 10+ years, our CEO & Founder, Dylan Ander, has been living and breathing Conversion Rate Optimization (CRO), driving over $5 billion in client revenue (even before Heatmap) and running thousands of split tests. Now, he’s distilled every lesson, failure, and win into one book: Billion Dollar Websites.
This is the highest ROI investment you’ll make before Black Friday. Why?
10 Years of CRO in One Volume: The exact strategies used across 4,000+ split tests and two successful e-commerce brand exits.
Actionable Assets: Built-in QR codes link you directly to FREE video trainings, actionable audit checklists (less than 5 mins!), templates, and swipe files.
The Ultimate Guarantee: If you regret spending the $20, Dylan will refund your money AND donate $1,000 to a charity of your choice.
Stop the optization guesswork. Start building a website that converts.
🕳️ CRO Deep Dive
The AI Site Grader – Your Last-Minute BFCM Lifesaver
Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.
Your product might be great. Your ads might be dialed in. But if your website has invisible holes, you’re just pouring money down the drain.
Top ecommerce brands know this: you don’t need a $50k audit to find those “revenue leaks.”
We built a free AI CRO Scanner that shows you exactly what’s broken (and how to fix it) in under 60 seconds.
Just enter your e-commerce homepage URL, and the scanner will show you:
→ Performance gaps (slow speed, bad mobile experience)
→ Revenue leaks (where people are leaving without buying)
→ Best practices (how you stack up against the real winners)
The best part? It's FREE and gives you a clear, prioritized plan to boost sales today.
The Black Friday, Cyber Monday Clock Is Ticking ⏰
Your site is about to get slammed with the biggest crowds of the year. If your site is slow, your checkout is confusing, or your mobile experience is glitchy… you will lose sales.
High-intent shoppers move fast. If you make them wait or think too hard, they’ll bounce to your competitor in a heartbeat.
That’s why the AI Site Grader is your last-minute fire drill.
It finds the high-impact problems you can fix before the rush hits, making your site a money-printing machine when it counts most.
Think of it as a free pre-race coach for BFCM:
That hero image crushing your load speed (translation: lost impulse buyers).
A clunky 4-step checkout that’s a conversion graveyard.
A “fancy” headline that sounds cool but doesn’t actually sell.
Fixing even ONE of these before BFCM can mean thousands in extra profit.
What The Grader Shows You (And Why It Matters)
Here’s what the report breaks down and why you need this:
Insight Type | What It Looks At | Why You Should Care (BFCM Tip!) |
|---|---|---|
Performance Insights | Site Speed, Mobile Optimization, Navigation Flow | A 1 second delay in load time = 7% drop in conversions. Fix slow pages before the traffic surge. |
Revenue Leaks | Drop-Off Points, Checkout Friction, Under-Optimized Offers | If checkout feels like a chore, shoppers bail. Simplify forms + enable guest checkout for quick BFCM wins. |
Best Practice Benchmarks | Compare your site to winning stores | On the deepest discount weekend, your offers need to be crystal clear. Use this to sharpen your CTAs. |
Next Step Improvements | Prioritized list of fixes | Don’t chase 100 problems. Focus on the top 3 high-impact fixes the AI flags. |
The Bottom Line: Stop Guessing, Start Growing
The AI CRO Site Grader gives you a data-backed roadmap to fix your site before the BFCM chaos hits.
Use it to:
✔️ Optimize your homepage - spot what’s confusing visitors.
✔️ Improve your site strategy - get a clear plan for your biggest sales weekend.
✔️ Find quick wins - simple fixes you can implement this afternoon.
⚡️ For agencies: This is an instant client win. Run scans, show reports, unlock easy revenue growth.
🚀 This is the easiest CRO win you’ll get all year. In less than 1 minute, you’ll know why your website sucks (and how to make it print more money).
Want Help Turning Your Report Into Action?
The AI Site Grader shows you the problems and the actions to take. But execution is where the real money is made.
Book a free call with our CRO team, we’ll review your report with you, prioritize the biggest revenue wins, and build a clear action plan to maximize profits before BFCM.
Bonus: CRO Checklist
Scanned your site? Cool. Now it’s time to execute.
Grab our 150-Point CRO Checklist for Ecommerce, the ultimate playbook to fix the exact problems your AI report flagged.
🔥 Don’t wait until November. Fix your leaks now, or watch your BFCM profits vanish.
Ready to uncover the hidden friction points on your site?
Sign up for a free to get the behavioral data and insights you need to make smart, data-backed decisions.
Want to learn more about other success stories?
📖 Read more about them here →
🗺️ GOINGS ON
Not Nothin’
Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.
The BFCM Survival Guide
A playbook for a multi-million dollar weekend
BFCM is the biggest, and most brutal weekend of the year.
Ad costs spike. Sites crash. Margins vanish.
So we partnered with TxtCart, Alia, Campaign Monitor, Growave, Platter, Chargeflow, Atlas, and New Seas to create The BFCM Survival Guide, a playbook for a multi-million-dollar weekend.
Inside, you’ll learn how to:
→ Stress-proof your tech stack before traffic hits
→ Recover more carts and protect your margins
→ Turn BFCM momentum into year-round revenue
Holiday Sales CRO Checklist (50+ optimizations for BFCM and beyond)
BFCM is 35 days away... is your Shopify store ready?
We teamed up with some of our great partners and built a 50-point CRO checklist to help you:
→ Optimize your PDPs, navigation, cart, and more
→ Implement top-performing tactics using Instant
→ Power up with our favorite Shopify apps: Kaching Appz, heatmap, Convert.com, Timesact, Omnisend, Sherpas Design
🤟 COMMUNITY LOVE
Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.
Your hero fold has 3 jobs:
– Make the offer clear
– Build instant trust
– Lead the eye to actionThis one does all three:
– Incentive bar
– Trustpilot rating above the headline
– Format clarity
– Athlete credibility
– Strong CTA with value stackNo scroll required.
— Dylan | CRO LP's & Email Design (@dylanevxns)
9:45 AM • Nov 6, 2025
☎️ Interested in learning more about heatmap? Schedule a demo.
💫 Wanna be featured? Email carina at heatmap dot com.



