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- #83: Run This 60 Second AI Site Scanner Before BFCM
#83: Run This 60 Second AI Site Scanner Before BFCM

Welcome to Conversion Party. This week, we’ve got…
🕳️ CRO Deep Dive: Your free CRO report for BFCM. Find and fix the friction killing your conversions
🗺️ Goings On: Not nothin’
🤟Community love spotlight - Oliver Kenyon | CRO & Landing Pages
Meet Our Founder & CEO – Dylan Ander
He’s the guy behind Heatmap.com, Splitesting.com, and the CRO frameworks that have helped optimize over $5 billion in ecommerce revenue.
Now he’s putting it all into a book:
Billion Dollar Websites is dropping November 4.
🕳️ CRO Deep Dive
The AI CRO Scanner - Your Website's BFCM Stress Test
Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.
Black Friday, Cyber Monday’s traffic is like hosting a wild party, except most of your guests ghost you before they hit the checkout.
Your site may not be completely ready for the chaos that’s coming. But you can fix it before the floodgates open.
⚡️ The AI CRO Site Scanner is your digital fire drill.
Run this 60-second scan of your ecommerce site, and get a report showing:
→ Speed issues (aka why your bounce rate spikes on mobile)
→ Conversion friction (where people rage quit your funnel)
→ Offer clarity (or lack thereof) compared to BFCM top dogs
Best part? It’s totally free, and it gives you a fix it checklist with the biggest revenue opportunities right now.
The BFCM Clock Is Ticking ⏰
Your site is about to get slammed with the biggest crowds of the year. If your site is slow, your checkout is confusing, or your mobile experience is glitchy… you will lose sales.
High-intent shoppers move fast. If you make them wait or think too hard, they’ll bounce to your competitor in a heartbeat.
That’s why the AI CRO Site Scanner is your last-minute fire drill.
It finds the high-impact problems you can fix before the rush hits, making your site a money-printing machine when it counts most.
Think of it as a free pre-race coach for BFCM:
⚡️ That hero image crushing your load speed (translation: lost impulse buyers).
🪦 A clunky 4-step checkout that’s a conversion graveyard.
❓ A “fancy” headline that sounds cool but doesn’t actually sell.
Fixing even ONE of these before BFCM can mean thousands in extra profit.
What The CRO Scanner Shows You (And Why It Matters)
Here’s what the report breaks down and why you need this:
Insight Type | What It Looks At | Why You Should Care (BFCM Tip!) |
|---|---|---|
Performance Insights | Site Speed, Mobile Optimization, Navigation Flow | A 1 second delay in load time = 7% drop in conversions. Fix slow pages before the traffic surge. |
Revenue Leaks | Drop-Off Points, Checkout Friction, Under-Optimized Offers | If checkout feels like a chore, shoppers bail. Simplify forms + enable guest checkout for quick BFCM wins. |
Best Practice Benchmarks | Compare your site to winning stores | On the deepest discount weekend, your offers need to be crystal clear. Use this to sharpen your CTAs. |
Next Step Improvements | Prioritized list of fixes | Don’t chase 100 problems. Focus on the top 3 high-impact fixes the AI flags. |
The Bottom Line
The AI CRO Site Scanner gives you a data-backed roadmap to fix your site before the BFCM chaos hits.
Use it to:
✔️ Optimize your homepage - spot what’s confusing visitors.
✔️ Improve your site strategy - get a clear plan for your biggest sales weekend.
✔️ Find quick wins - simple fixes you can implement this afternoon.
⚡️ For agencies: This is an instant client win. Run scans, show reports, unlock easy revenue growth.
🚀 This is the easiest CRO win you’ll get all year. In less than 1 minute, you’ll know why your website sucks (and how to make it print more money).
Scanned your homepage but don’t know what to prioritize? We got you.
The AI Site Grader shows you the problems and the actions to take. But execution is where the real money is made.
Book a free call with our CRO team, we’ll review your report with you, prioritize the biggest revenue wins, and build a clear action plan to maximize profits before BFCM.
Bonus: CRO Checklist
Scanned your site? Cool. Now it’s time to execute.
Grab our 150-Point CRO Checklist for Ecommerce, the ultimate playbook to fix the exact problems your AI report flagged.
Don’t wait until November. Fix your leaks now, or watch your BFCM profits vanish.
Ready to uncover the hidden friction points on your site?
Sign up for a free to get the behavioral data and insights you need to make smart, data-backed decisions.
Want to learn more about other success stories?
📖 Read more about them here →
🗺️ GOINGS ON
Not Nothin’
Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.
The 10-Day Launch Kit For BFCM Acquisition [Step by Step Playbook]
BFCM can be brutal. Ad costs spike. Inboxes explode. Margins vanish.
So we teamed up with 9 leading ecom experts including Social Snowball, Yotpo, Triple Whale, Tapcart, Postscript, Videowise, Skio, Evestar and Simple Bundles to create “The 10-Day Launch Kit for BFCM Acquisition.”
It’s a field tested action plan built for growth. Inside, you’ll learn how to:
→ Set CAC targets that won’t destroy your margins
→ Turn affiliates into a predictable growth lever
→ Build urgency & trust that converts on-site
→ Boost email/SMS deliverability and automate win-backs
Ask Us Anything [Free Webinar]: BFCM Wins, Fails, & Quick Fixes
FREE WEBINAR: October 29 at 1 PM ET
Join us, Stamped, Triple Whale, Postscript, and Intelligems for a live, for a live, unscripted Q&A session where we’ll tackle your biggest BFCM questions, from campaign timing to post-holiday follow-ups.
Bring your questions. Get real answers. Walk away ready to make this BFCM your most profitable yet.
→ Want to know how many sales messages are too many
→ When (and how) to re-engage customers post-holidays
→ How to turn all that BFCM data into smarter campaigns
We’ll cover it all - no slides, no scripts, just real talk from people who live and breathe ecommerce.
🤟 COMMUNITY LOVE
Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.
Two Shopify carts.
One leaves money on the table.
The other boosts AOV by over 30%.👀 Want access to the high-converting cart?
Like + Comment “cart” below and I’ll DM you the link.
(Must be following)— Oliver Kenyon | CRO & Landing Pages (@oliverkenyon)
11:53 AM • Oct 23, 2025
☎️ Interested in learning more about heatmap? Schedule a demo.
💫 Wanna be featured? Email carina at heatmap dot com.



