#71: 🚨 Ditch GA4: Introducing Heatmap Web Analytics!

Welcome to Conversion Party. This week, we’ve got…

• 🔥 Heatmap Update: NEW WEB ANALYTICS

• 🕳️ CRO Deep Dive: Web Analytics That Make You Feel Smart

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight - Filippo Caroli | echelonn.io
  

🔥 Heatmap Update
Smarter Web Analytics for Smarter CRO

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this in-depth essay we explore data-driven approaches, real-world examples, and proven best practices to help you drive more sales and revenue.

We just launched Heatmap Web Analytics and it’s built to change how ecommerce teams optimize for growth.

Keep reading below where break down the data-driven tactics, real world use cases, and proven CRO best practices that help turn traffic into real revenue.

Let’s face it: GA4 is complicated.

• Still relying on devs to pull basic reports?

• Wrestling with custom triggers and manual code?

• Waiting 24–48 hours just to see what’s working?

You don’t need more dashboards. You need better answers, instantly.

Heatmap Web Analytics gives you real-time insights, actionable suggestions, and true channel attribution, all without writing a single line of code.

Built exclusively for ecommerce, it helps you:

• Spot what’s blocking conversions

• See how your best customers engage

• Find the pages and channels driving real growth

Tired of guessing what’s hurting your conversions? Heatmap Web Analytics gives you the clarity and control to turn insights into revenue, fast.

🕳️ CRO Deep Dive
Your Traffic Isn't the Problem. Your Analytics Are. (Until Now!)

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

🚨 Introducing Heatmap Web Analytics. Your Path to Smarter Ecommerce Growth

More dashboards won’t help you grow. What you need is clarity, real-time insights that show you exactly what’s driving conversions (and what’s not).

That’s why we built Heatmap Web Analytics, a complete ecommerce focused analytics suite that truly helps you optimize and grow revenue, not just stare at laggy, inflated data.

In this week’s CRO Deep Dive, we're walking through why traditional analytics tools like GA4 aren’t built for ecommerce and how Heatmap solves the core problems holding your growth back.

💡 Why Most Analytics Are Failing You

If you're still battling GA4’s delays, complicated UI, or needing a dev to run a basic report... you're not alone. Most platforms weren’t built for ecommerce brands and definitely not for marketers or CRO specialists.

Here’s what makes Heatmap Web Analytics different:

→ Real-time insights (not 48 hour old guesses)
→ 2 minute install (no code needed, no devs required)
→ Data that leads to action, not vanity metrics
→ HeatmapAI: See exactly where to boost revenue, not just what to look at
→ True attribution across Meta, Google, TikTok, Klaviyo, and more
→ One flat price: $29/month: no tiers, no surprises

This isn’t just a new tool. It’s a new way of thinking about growth.

How Heatmap Web Analytics Helps You Win

HeatmapAI surfaces exactly what’s working and what’s broken across your entire customer journey. You’ll get answers to questions like:

• What’s stopping users from buying?

• Which traffic sources drive actual conversions?

• Which pages are losing money (and why)?

We go deep where it matters. Here’s how:

Real-Time Performance Snapshots

Track key metrics like Engaged Sessions, Conversion Rate, Revenue Per Session, and AOV

• Why it matters: Spot friction fast and act before revenue drops

AI-Powered CRO Suggestions

HeatmapAI gives you clear, ranked recommendations on what to fix and where to focus

• Use it when: You want to act quickly on real user behavior without analysis paralysis

Page & Channel Performance Deep Dive

See which pages convert, which campaigns underperform, and how device/browser quirks might be killing conversions

• Why it matters: This is the CRO goldmine, your heatmaps + analytics, finally working together

Source Efficiency & Buyer Value

Understand which channels are bringing in high-LTV customers, not just traffic

• Why it matters: Know where to double down and where to cut spend

🚫 Stop Letting “Junk Traffic” Ruin Your Strategy

Here’s the part no one tells you: most analytics platforms include junk traffic bots, instant bounces, sessions with zero interaction. This noise can skew your numbers by 4–12%.

Heatmap Web Analytics filters out junk by default.
That means you only see real, human behavior the kind that leads to actual revenue, not wasted optimization efforts.

And unlike GA4 or Shopify reports, we don’t mix in off-site data like POS or Shop App sales. Just your website. Just what you can control.

Ready to Grow Smarter?

If you’re tired of vanity metrics and vague reports, try Heatmap Web Analytics. It’s built for marketers, growth teams, and CRO pros who need answers, not noise.

Want more details on how our analytics model works and why it matters?
📖 Read the full breakdown on the blog →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

Your Playbook for Tariff Chaos: New Guide Just Dropped!

One week it's a 60% tariff. The next, a 90-day pause. Next week? Who knows. This makes planning tough, and it can impact your profits.

 We teamed up with the legends at Social Snowball, FERMÀT, Triple Whale, Rivo, ShipBob, FUEGO.io, and PostPilot to create the Tariff Survival Guide.

This isn't about just "surviving." It's your no fluff playbook to scale smarter and protect profits when chaos reigns.

What’s inside:

• Reduce your CAC without being at the mercy of paid ad platforms

• Transform your customer base into a continuous revenue stream

• Execute faster, more confident ops and pricing decisions

• Uncover hidden opportunities to boost margin across checkout, shipping, and post-purchase

Tariffs are unpredictable. Your profit margins don't have to be.

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.