CP #67: Your Marketing Isn’t Broken—Your Process Is

Welcome to Conversion Party. This week, we’ve got…

• 🔥 Heatmap Update: Long-Form Surveys

• 🕳️ CRO Deep Dive: Your Marketing Isn’t Broken—Your Process Is

• 🗺️ Goings On: Not Nothin’

Let’s ride.

🔥 HEATMAP UPDATE
Long-Form Surveys Are About to Dropp

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this in-depth essay we explore data-driven approaches, real-world examples, and proven best practices to help you drive more sales and revenue.

If you’re still guessing why visitors aren’t converting, you’re not optimizing—you’re gambling.

Good news: the house just gave you the edge.

Next week, we’re introducing long-form surveys inside heatmap—a ridiculously effective way to decode customer intent, kill conversion blockers, and make your site actually work harder.

This isn’t a clunky form builder or another bloated feedback tool. It’s lean, tactical, and built for ecommerce brands that want answers fast—and know what to do with them.

Feedback That Pays You Back

You’ve got heatmaps to show you what purchasers (and abandoners) click. Session replays to show you where they drop. But surveys? Surveys tell you why any of it happens.

That’s the insight stack you’ve been missing. Here’s what surveys unlock:

• From assumptions to certainty. Stop guessing what your customers care about—just ask.

• Emotions, motivations, objections. Analytics give you behavior. Surveys give you context.

• Smart changes, not busy work. Targeted fixes > random split tests.

Surveys give your optimization strategy a soul by folding in the voice of your customer.

How to Build a Survey That Doesn’t Suck

Here’s how you avoid writing the survey equivalent of a Terms & Conditions page:

1. Brevity is conversion fuel. Six to eight questions. That’s the sweet spot. Anything more, and you’re bleeding responses.

2. “How” and “What” > “Why.” Want honesty? Ask questions that feel conversational, not interrogative.

   • 🚫 “Why didn’t you buy?”

   • ✅ “What could have made your decision easier?”

3. Make it about them—not your ego. You’re not fishing for compliments. You’re mining for insight. Talk to their experience, not your assumptions.

Fast Intel, Real Impact

Once your survey’s out in the wild, here’s how to get the data flowing:

• Target recent buyers. Their memory’s fresh—and their feedback is gold.

• Add a sweetener. A little incentive goes a long way (10% off, a gift card, bonus content—you know the drill).

• Let AI do the heavy lifting. Heatmap automatically analyzes results and surfaces actionable trends. You just log in and launch the next win.

Start Listening. Make More Money.

You don’t need another button color test. You need insight from the people who already bought (or almost did). With heatmap’s long-form surveys, you can collect real feedback, fast-track smarter changes, and level up your revenue game—without flying blind.

No guesswork. No fluff. Just clear signals that lead to more sales.

(If you’re an existing customer and you want to check it out sooner, just DM Dylan)

🕳️ CRO DEEP DIVE
Your Marketing Isn’t Broken—Your Process Is

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this in-depth essay we explore data-driven approaches, real-world examples, and proven best practices to help you drive more sales and revenue.

Let’s get this out of the way: most brands don’t have a marketing problem. They have a decision-making problem.

They’re drowning in data but still choose to shoot blindly into the void and pray something sticks. Our recent "Fix Your Marketing" webinar was a firehose of “stop doing dumb stuff” energy, packed with hard truths and even harder numbers.

If you weren’t there, don’t worry—my friends at Zoom recorded it, and my close associate Claude extracted the juiciest morsels, turning the best insights into something you can actually use.

So let’s rip apart your bad habits and replace them with sy

stems that actually makes you money.

Stop Guessing: Your Competitors Already Did the Testing for You

Jack Kavanagh from Foreplay kicked things off by ripping into the lazy creative process most teams use: brainstorm random ideas, run 97 variations of garbage, and hope one performs.

Foreplay flips the table. They’ve got 55 million ads indexed and a tool called Spider that stalks your competitors’ ad accounts like a heat-seeking missile. The big unlock? It shows you what’s still running. If the ad’s still live, it’s probably making money. If not—it’s dead for a reason.

Do this instead

• 🕵️ Track your top 5 competitors and only study the ads they’re keeping live.

• 🧠 Use AI to pull emotional hooks and audience targeting from winning ads.

• 🧃 Don’t start creative from scratch—build briefs around proven formulas.

You’re not trying to win a Cannes Lion. You’re trying to make money. And the cheat code is doing more of what already works.

Your Cart Isn’t Broken—Your Funnel Is Slow as Hell

Dylan (heatmap founder and resident CRO savant) came in swinging. Everyone’s obsessed with cart abandonment (which… fair, given that 70% of the people who add to cart never buy), but guess what? The cart isn’t the problem.

It’s everything before it.

He introduced a concept that should be tattooed on every marketer’s brain: Purchase Intent Velocity. It’s the speed at which a customer moves from “this looks cool” to “shut up and take my money.” And what kills that speed? Confusing pages, mismatched images, and copy that feels like it was written by a committee of interns.

Want to fix your funnel?

• 🧍‍♀️ Use 6–8 high-quality product images—always include a human. Yes, even if it's just a hand.

• 🪞 Make sure your visuals match your copy. “Luxury skincare” paired with pixelated soap photos? That’s a no.

• 🧬 Above-the-fold matters. Answer “What is it?”, “What does it cost?”, and “Why should I care?” in 3 seconds or less.

Your cart didn’t kill the sale. You did—by confusing, boring, or overwhelming the customer before they ever got there.

The Redesign Reflex is Killing Your Conversions

Next up: Nick from Shoplift.

If you’ve ever said “we just need to redesign the whole site,” you’ve already lost. Redesigns are expensive, slow, and rarely pay off the way you think. It’s the marketing equivalent of blowing up your kitchen because the toast was burnt.

Nick’s mantra? Micro tests, macro gains. Instead of one huge gamble, run a dozen small tests. Tweak the button text. Try a new headline. Move the buy box. Stack those wins like compound interest.

Upgrade your testing game

• 🧪 Ditch the redesign. Test small elements weekly (Shoplift calls this the “Lift Loop”).

• 🔍 Start with heatmaps (real ones—not just click maps) to find the friction points.

• 📱 Segment test results by device and user type—mobile vs desktop, new vs returning.

CRO isn’t about gambling. It’s about printing money through iteration.

Email Isn’t Dying (You Might Be Sending Too Much Garbage)

Then Daniel Brady from Orita took the mic and went full “death to spray-and-pray email.” Here’s the truth: not all your subscribers want to hear from you every damn day. And when you blast your entire list with the same email? You're tanking deliverability, open rates, and your shot at long-term revenue.

Daniel’s playbook is about cadence intelligence—figuring out which customers want frequent updates and which ones want you to chill. Less email, more revenue. Counterintuitive, but true.

Smarter email = more money

• 📉 Stop over-emailing. It hurts long-term deliverability.

• 🤖 Use machine learning (or at least segmentation) to personalize send frequency.

• 🧼 Don’t nuke your unengaged list. Long buying cycles exist—stop ghosting future customers.

Your inbox game shouldn’t be a volume contest. Play smarter, not louder.

Your Site Has Visitors—You Just Let Them Walk Out Empty-Handed

Osnat Lidor from Rep brought the receipts on a simple truth: most ecommerce sites are leaky buckets. Visitors come in, look around, maybe add to cart… and then disappear into the ether. The kicker? A huge chunk of those people were ready to buy—they just needed a nudge.

That’s where Rep’s AI concierge steps in.

We're not talking about the old-school live chat box that says “Hey 👋 how can I help?” and then ghosts you for 10 minutes. This is a conversion-focused, data-powered sidekick that proactively engages high-intent traffic before they bounce.

Why this matters:

• 🤖 46% of people who engage with Rep’s AI concierge are high-intent. That’s not a typo.

• 🗣️ These conversations uncover objections, confusion, and gaps in your site content in real-time.

• 🔁 You can use those insights to update PDPs, tweak FAQs, or build better campaigns—based on actual customer words.

Steal this playbook:

• 💬 Add a conversion-focused AI concierge to your site—especially high-traffic pages.

• 📥 Mine chats weekly for common themes (questions, hesitations, complaints).

• 🔧 Use that intel to patch friction points, create better offers, or even develop new products.

You’ve already paid to get visitors to your site. Don’t let them ghost you without giving them a reason to stay—and buy.

Real Talk: The Tools Are There. You Just Have to Use Them

You already have access to more data than Jeff Bezos did when he was packing books in his garage. The problem isn’t the tools—it’s your process.

Want to fix your marketing? Stop relying on vibes and redesigns. Start relying on real, hard data. And more importantly, actually do something with it.

If you’re tired of praying for profit, start building a system that manufactures it.

See you next week—same time, same heat.

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations—from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

🧪 Beyond the Basics: Advanced A/B Testing Strategies for Ecommerce Growth

A/B testing has long been a staple of ecommerce optimization, but many brands limit themselves to the usual run-of-the-mill tests: button colors, homepage banners, or PDP image swaps. While these tests can increase revenue, they’re only the tip of the iceberg. Brands often miss out on deeper, more strategic experimentations for their online store.

This guide explores high-impact A/B testing strategies that go above and beyond.

💀 Dead But Still Selling: Ecom Cliches That Won’t Die

SEO is dead.

Emails are dead.

Attribution is dead.

Everything is dead…except all of them work — if you do them right!

Sixteen tech apps and agencies join forces to provide 88 pages of insights into the ecommerce clichés that somehow just won't die.