CP #62: 2.0

Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: A little bit about Heatmap 2.0

• 🗺️ Goings On: Not nothin’

• 🔦 Partner Spotlight: Avex

• 👾 CRO Hack: Thematically appropriate conclusion

Let’s ride.

🕳️ CRO DEEP DIVE
The Ultimate On-Site Analytics Platform for Ecommerce Brands 🚀

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this in-depth essay we explore data-driven approaches, real-world examples, and proven best practices to help you drive more sales and revenue.

If you optimize ecommerce sites - whether you're a CRO expert, marketer, or ecommerce brand owner—this update will change the way you work!

We just launched Heatmap 2.0—a full-scale overhaul designed to speed up your workflow, make analysis easier, and deliver real-time, revenue-driven insights like never before.

This isn’t just a UI refresh—it’s a fundamental transformation of how ecomm folks like you understand user behavior and optimize for more revenue.

What’s New in Heatmap 2.0?

✅ Brand-New UI—Modern, intuitive, and built for speed
✅ 75% Faster Load Times—From 48 seconds to 12 seconds
✅ New Onboarding—So easy, so intuitive
✅ Better Compatibility—Flawless tracking across complex ecommerce websites
✅ Fine-Tuned AI Recommendations—Actionable insights to increase revenue

These updates all point to one thing: a commitment to helping you work smarter, optimize faster, and increase revenue.

So far, people love it.

Let’s dive deeper into how.

We Fixed the Biggest Problem: Loading Speed 

We heard your complaints loud and clear:

“Heatmaps take too long to load.”
 “It slows me down when I need real-time insights.”

Some users waited 48 seconds for heatmaps to load. That’s practically an eternity when you’re trying to optimize your PDPs, fix a drop-off point, or tweak a landing page.

So we refactored 90% of our codebase in just three months. Now, heatmaps load in 12 seconds or less—a 4X speed boost that makes analyzing user behavior instantaneous.

What does this mean for you?

• Spot conversion leaks in real time and fix them faster.

• Test product pages, checkout flows, and landing pages without delay.

• No more waiting—heatmap data is ready when you need it most.

🚀 Speed = More Optimizations = Higher Conversions.

A UI That Actually Makes Analysis Easy

Another common complaint?

"Your UI looks like something from 2012.”

It worked, but it was unpolished. The aesthetics detracted from the user experience. And if something isn’t nice to look at, you won’t use it as much—meaning lost opportunities for optimization.

So we scrapped the old interface and rebuilt something intuitive, clean, and easy to navigate.

Just look at this glow-up:

What does this mean for you?

• Find revenue-draining UX issues without digging through cluttered reports.

• Faster navigation means more insights in less time.

• The dashboard now feels like a power tool, not a relic.

If you optimize sites for a living, you’ll now spend less time fighting the tool and more time fixing conversion problems.

Onboarding That Actually Helps You Optimize Faster

Old Heatmap onboarding? A mess.

✅ Enter your credit card
✅ Install a few tracking snippets
❌ Watch a couple of videos
❌ Wait for data to populate

That sucked.

We fixed it:

The new, ultra-slick onboarding includes:

✅ One-click setup
✅ Instant confirmation that installation works
✅ Auto-blocking of your own IP for cleaner data
✅ Fine-tune AI recommendations from Day 1

…that gets you optimizing immediately.

What does this mean for you?

• No more confusion—setup is frictionless and self-explanatory.

• Agencies can onboard multiple brands fast without errors.

• Brands can take action in minutes, not hours.

🚀 The faster you get set up, the faster you get insights, and the faster you start making money.

AI That Doesn’t Just Track—It Tells You What to Fix 💰

We’ve all seen tools that track clicks.

Clickmaps are… nice. But tracking clicks alone doesn’t make your site convert better.

HeatmapAI changes that. It’s not just data—it’s a revenue-boosting recommendation engine.

What does HeatmapAI do?

✅ Pinpoints underperforming navigation items that confuse shoppers
✅ Identifies which images drive vs. prevent sales
✅ Flags low-impact FAQ questions that aren’t helping conversions
✅ Highlights high-revenue click patterns so you can double down

Instantly, on your highest-value pages every week. Here’s an example of HeatmapAI in action:

What does this mean for you?

• You don’t have to guess what’s hurting conversions—HeatmapAI tells you.

• Optimize collections pages, product pages, and checkout without hours of manual digging.

• Faster testing, better decision-making, and more revenue per session.

Tracking That Works Instantly, No Debugging Required

The old Heatmap had occasional issues with screenshots not displaying properly on some websites. This was particularly true for large, complex websites (looking at you, headless Shopify builds).

Not anymore.

We now track near-perfect, revenue-based heatmaps for 95% of ecommerce websites—out-of-the-box, no debugging required.

What does this mean for you?

• If you run an ecommerce store, work in CRO, or manage multiple brands, this is plug-and-play.

• No more wasting hours troubleshooting tracking errors.

• You get clean, accurate insights from the second you install it.

Less setup, more data, better decisions.

What’s Next? March = Feature Drop Season 🛠️

We’re not stopping here. 

March is shipping szn—and we’ve got game-changing features rolling out soon.

🔥 If you’ve tried Heatmap before and bounced, give it another shot.
🔥 If you’re already a customer, welcome to a whole new experience.

🔗 Sign up today for a free trial and see the magic for yourself.

See you there.

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations—from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

🛑 Stop Losing Sales: Proven Tactics to Fix Cart Abandonment [TODAY]

Join us for a live virtual workshop to discover proven strategies that will help you fix cart abandonment and recover lost sales. 💸

​What you’ll learn

🔧 Actionable tactics to uncover and address the hidden causes of cart abandonment
🎯 Tools and techniques to reduce friction and increase checkout conversions
🔥 Real-world examples from top eCommerce brands who’ve successfully boosted cart recovery and sales

🔓️ Unlocking Smarter Marketing: Overcoming Wasted Spend and Attribution Gaps

Wasted spend is so 2024. In 2025, we're unlocking smarter marketing, and overcoming wasted spend AND attribution gaps. If you want to take your marketing to the next level, you can't afford to miss this webinar!

On March 6th at 1 PM EST, we'll be joining Triple Whale, PostPilot, Justuno, and more for an un-missable webinar all about making the most of data-driven insights.

🤖 AI-Powered eCommerce: The 2025 Guide to Smarter Marketing & Sales

Discover 11 proven strategies that today’s leading eCommerce brands are using to enable AI, drive traffic, optimize conversions, and boost revenue in 2025. Sections include:

• Driving High-Intent Traffic with AI

• AI-Powered Website Optimization for Higher Conversions

• AI-Driven Checkout and Post-purchase Strategies

💳️ How We Buy #12

​We’re teaming up with our friends at Oddit again for a no-BS, live website teardown session.

Drop your site in the chat during the session, and we’ll break down what’s working, what’s not, and how to fix it - real-time, no fluff.

​💡 Get actionable insights to improve conversions

🎯 Learn what makes a website convert

🔥 See live audits from top CRO & UX experts

🔦 PARTNER SPOTLIGHT
Avex

Each week, we shine a light on an outstanding partner—be it an innovative tech platform or an agency doing game-changing work. Learn about their expertise, what sets them apart, and how they can help take your ecommerce strategy to the next level.

Avex helps industry leading brands design, build, and optimize unified eCommerce experiences that drive customer retention and accelerate business growth. With a data-driven approach to UX/UI design, custom development, and continuous optimization, the Avex team creates seamless digital experiences that convert, engage, and scale.

🪞 What Makes Them Stand Out

Avex delivers performance focused solutions that redefine online commerce, helping brands create seamless digital experiences that drive engagement and growth.

✅ Trusted by top brands like quip, Hugo Boss, Khaite, Arizona Beverages, Edikted, and more.

Connect with them here.

👾 CRO HACK
Thematically appropriate conclusion

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.