#75: 5 Hidden Revenue Goldmines You're Ignoring

Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: Stop obsessing over your homepage. The real gold is hiding.

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight - Osh | CRO & Landing Pages
  

🕳️ CRO Deep Dive
Stop Obsessing Over Your Homepage. The Real Gold is Hiding.

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Your homepage gets 10,000 visitors a day. Your product detail page gets 500.

It's easy to assume the homepage is where all your optimization energy should go, but that’s like obsessing over the front door of a store while ignoring the leaky plumbing in the checkout aisle.

The truth?

The pages you're ignoring might be your biggest revenue drivers.

In this CRO Deep Dive, we're putting on our headlamps and exploring the forgotten corners of your website. These aren't just pages; they're hidden revenue goldmines you likely never thought of.

Let's dig in 👇

Goldmine #1: Your Leaky Funnel

You wouldn't ignore a leaky faucet in your house, right?

So why let conversions drip out of your website? Your checkout funnel is your most valuable asset, and it's likely leaking revenue. While you're obsessing over your homepage, a broken checkout flow is costing you money.

• How to dig for gold: Dive into your funnel reports. Look for steep drop-offs between steps. Are a whopping 80% of users bailing between "Add to Cart" and "Checkout?" Something's off.
  

• The payoff: Auditing your flow for unexpected shipping costs, forced account creation, or a confusing guest checkout option can have a massive impact on your bottom line.

Goldmine #2: The "Below the Fold" Content

Most of us focus on the above the fold content on a product page. That's good.

But your conversion party often happens below it.

Your scroll maps are your treasure map here. Users scroll down to find social proof and specific details before they commit. The content that lies below the "Buy Now" button product reviews, trust badges, cross-sells, and detailed descriptions is where they're making their final decision.

• How to dig for gold: Use a scroll map to see if users are even reaching your product reviews. If not, your best social proof is dead to them. Use session recordings to watch users interact with your sizing chart or return policy. Are they struggling?
  

• The payoff: A small fix to a "below the fold" element, like moving reviews higher or clarifying a sizing chart, can have a massive impact on your conversion rate.

Goldmine #3: Your Attributed Revenue

If you’re stuck on "last-click" attribution, you’re missing the entire customer journey.

That's like crediting your cashier for every sale when your billboard, TV ad, and loyal customer reviews did all the heavy lifting.

• How to dig for gold: Explore different attribution models beyond just "last click." Was it the initial TikTok ad that introduced them, or the Google search that reminded them? Accurate attribution tells you which channels are really pulling their weight.
  

• The payoff: Stop throwing money at campaigns that look good on paper but don't actually drive revenue. Smart attribution helps you optimize your ad spend by giving credit where it's due.

Goldmine #4: Your CTAs and Forms

The beauty of CRO is you don't need a redesign to see results. Small, data-backed tweaks to your CTAs and forms can lead to compounding gains that make your accountant smile.

• How to dig for gold: Use analytics to see which CTAs are being ignored or where users abandon forms. If your 10-field lead form has a 90% abandonment rate, try cutting it down to 3 essential fields.
  

• The payoff: Clear, action-oriented, and benefit-driven CTAs grab attention and nudge users forward. Streamlined forms convert better, especially on mobile.

Goldmine #5: Your Real-Time Data

Imagine launching a promo and not knowing something broke until 48 hours later. Welcome to GA4. It's like finding out your car had a flat after you've already driven 200 miles on it.

• How to dig for gold: With real-time analytics, you can monitor crucial metrics as they happen. See a sudden dip in conversion rates? Instantly check your real-time data to pinpoint the affected page or funnel step.
  

• The payoff: This allows you to be proactive, not reactive. Fix issues on the fly, capitalize on sudden surges, and optimize your campaigns while they're still hot.

Ready to Find Your Hidden Revenue Goldmines?

Most ecommerce analytics tools are too focused on surface-level metrics.

They'll tell you how many people clicked on your homepage, but they won't tell you why your most valuable visitors are bailing.

We created something better.

We've compiled 150 brutally specific checkpoints used to optimize $4B+ in ecommerce revenue. It's not just a list it's a tactical guide that shows you:

• What’s broken on your website

• How to fix it

• How to turn clicks into cash

Here’s a taste of what’s inside:

Product Page Checklist

• Is there a "Trust Badge" close to the "Add to Cart" button?

• Is there a video and at least 5 high-quality images per product?

• Is your sizing guide easy to find and understand?

Cart & Checkout Checklist

• Is the "Free Shipping" threshold visible in the cart?

• Do you offer express checkout options like ShopPay or PayPal?

• Is the checkout page free of distractions (e.g., unnecessary menu links)?

Want AI to help you do it?

Our HeatmapAI looks through all of these points and identifies where things are leaking and need to be fixed based on real insights. It even tells you what changes are going to make you more money.

The new Heatmap Web Analytics makes all of this easy.
Track real metrics like RPS, get HeatmapAI insights, and stop optimizing based on vibes.

It’s just $29/month. The ROI is stupid good.

Want more details on how our analytics model works and why it matters?
📖 Read the full breakdown on the blog →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

Fractures in the Funnel: 2025 Ecommerce CRO Report

Where You’re Losing Conversions (And How to Get Them Back)

What if you could see exactly what’s stopping your customers from buying and fix it?

We teamed up with a group of industry leading partners and analyzed real customer feedback from H1 2025 to uncover the hidden friction points costing DTC brands conversions every day.

Our latest report, “Fractures in the Funnel” is a data-backed deep dive into real customer feedback, revealing:

→ The most common hesitation points that almost stopped a purchase
→ Underperforming site features you should retire
→ Quick CRO wins from brands already seeing lift
→ The trust-building moments that turn visitors into buyers
→ The findings will help you uncover the “why” behind every bounce

The Ultimate Guide to Optimizing Your Product Pages

If you're driving paid traffic to your product pages and seeing too many visitors bounce without buying this is for you.

We partnered with Rep AI and 11 other leading ecommerce partners to create The Complete 2025 Guide to Product Page Optimization, a practical guide filled with real examples, actionable CRO tactics, and emerging AI strategies for converting more shoppers.

No fluff. Just real stuff that works.

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.