#84: Here Are 5 Fast Fixes to Prep Your Site for Black Friday

Welcome to Conversion Party. This week, we’ve got…

• 🕳️ CRO Deep Dive: Real tips from CRO experts to boost conversions before BFCM hits.

• 🗺️ Goings On: Not nothin’

• 🤟Community love spotlight - Nate Lagos | CMO of Adapt Naturals | Host of the Tactical & Practical Podcast
  

Meet Our Founder & CEO – Dylan Ander

He’s the guy behind Heatmap.com, Splitesting.com, and the CRO frameworks that have helped optimize over $5 billion in ecommerce revenue.

Now he’s putting it all into a book:
Billion Dollar Websites is dropping November 4.

👉 Get Early Access + Join Dylan’s Newsletter

🕳️ CRO Deep Dive
BFCM Wins, Fails & Quick Fixes – What to Change Right Now

Discover the strategies and tactics you need to optimize for more revenue in ecommerce. In this section we explore data-driven approaches, real world examples, and proven best practices to help you drive more sales and revenue.

Black Friday/Cyber Monday is like throwing the biggest rager of the year for your website.

But if your homepage is a buzzkill, your checkout is a maze, or your mobile UX is a dumpster fire… most guests will ghost before buying.

Here’s your 5-part CRO survival kit — direct from our “BFCM Wins, Fails, and Quick Fixes” Ask Me Anything session with our friends from Triple Whale, Intelligems, Stamped and Postscript.

💡 1. Rewrite Your Homepage Headline (4 min)

Why: Clarity converts. Cleverness kills sales.

If a stranger can’t tell what you sell, who it’s for, and why it’s better in 5 seconds, they bounce.

🛠️ Do this: Rewrite your hero using this template:

Before: “Feel Good Every Day”
After: “A vegan multivitamin for busy women that boosts energy, without upset stomachs.”

Bonus: Check mobile and tablet.

💰 2. Stop Wasting Money on Unprofitable Sales (15 min)

Why: Sales ≠ success. Profit per visit is the real metric.

🛠️ Do this: Audit your discounting strategy.

Instead of: “20% Off Everything”
Try: A Gift With Purchase (GWP) with high perceived value but low cost to you.

🎯 Bundle Up:

• Push a 3-pack to lift AOV

• Reduce shipping cost per unit

• Keep margins healthy while boosting volume

🎁 3. Don’t Just Discount, Merchandise Better (10 min)

Why: Smart packaging beats site-wide discounts.

🛠️ Do this: Position your product as giftable.

Ideas to Swipe:

• Add gifting badges to PDPs

• Pre-bundle gift sets

• Use copy like “Perfect for your sister”

• Add “Ships by [date]” to create urgency

💬 Alex’s tip:

🤖 4. Ask What Customers Want (5 min)

Why: Your best insights are sitting in your email list.

🛠️ Do this: Send a 1-question survey:

Then use those answers to update:

• Homepage messaging

• Email campaigns

• Offer positioning

🎯 Bonus: Segment based on intent, gift vs. self-use and tailor your flows.

🧠 5. Stop Testing 12 Things. Fix the One That Matters.

Why: Small tweaks won’t save a broken funnel. Big friction = big opportunity.

🛠️ Do this: Run your site through the AI CRO scanner and find the big leaks.

Examples of high-friction killers:

• A slow-loading hero image

• A confusing 4-step checkout

• A vague “Buy 2, Get 1” offer no one understands

💥 Dylan’s advice:

🎧 Listen to the Experts

Ready for more specific tactics?

We covered much more, including tablet optimization, what metrics to watch (and which to ignore), and the rise of conversational commerce.

➡️ Watch the Full Recording Here

Other Tools & Takeaways to Prep for BFCM

• ✅ Run Your Free AI CRO Site Scan → 

• 📋 150-Point Ecommerce CRO Checklist → 

The AI CRO Site Scanner gives you a data-backed roadmap to fix your site before the BFCM chaos hits.

Use it to:
✔️ Optimize your homepage - spot what’s confusing visitors.
✔️ Improve your site strategy - get a clear plan for your biggest sales weekend.
✔️ Find quick wins - simple fixes you can implement this afternoon.

⚡️ For agencies: This is an instant client win. Run scans, show reports, unlock easy revenue growth.

This is the easiest CRO win you’ll get all year. In less than 1 minute, you’ll know why your website sucks (and how to make it print more money).

Scanned your homepage but don’t know what to prioritize? We got you.

The AI Site Grader shows you the problems and the actions to take. But execution is where the real money is made.

Book a free call with our CRO team, we’ll review your report with you, prioritize the biggest revenue wins, and build a clear action plan to maximize profits before BFCM.

Bonus: CRO Checklist

Scanned your site? Cool. Now it’s time to execute.

Grab our 150-Point CRO Checklist for Ecommerce, the ultimate playbook to fix the exact problems your AI report flagged.

👉 GET THE FREE CRO CHECKLIST HERE

Don’t wait until November. Fix your leaks now, or watch your BFCM profits vanish.

Ready to uncover the hidden friction points on your site?

Sign up for a free to get the behavioral data and insights you need to make smart, data-backed decisions.

Want to learn more about other success stories? 
📖 Read more about them here →

🗺️ GOINGS ON
Not Nothin’

Stay in the loop with our latest partner activations, from webinars and in-person meetups to fresh content collaborations. We’ll highlight upcoming events, share key takeaways from recent gatherings, and give you an inside look at what’s brewing in our network.

The 10-Day Launch Kit For BFCM Acquisition [Step by Step Playbook]

BFCM can be brutal. Ad costs spike. Inboxes explode. Margins vanish.

So we teamed up with 9 leading ecom experts including Social Snowball, Yotpo, Triple Whale, Tapcart, Postscript, Videowise, Skio, Evestar and Simple Bundles to create “The 10-Day Launch Kit for BFCM Acquisition.”

It’s a field tested action plan built for growth.  Inside, you’ll learn how to: 

→ Set CAC targets that won’t destroy your margins
→ Turn affiliates into a predictable growth lever
→ Build urgency & trust that converts on-site
→ Boost email/SMS deliverability and automate win-backs

 🤟 COMMUNITY LOVE

Our featured tweet of the week, where we share bite-sized insights or a quick tip that’s making waves in the world of e-commerce. Consider it your fast track to staying updated on what’s trending.